I've always had an obsessive-style relationship when it comes to really good fiction books. And when a good book ends, it's hard to go back to a normal world after living in one so fantastical for a snippet of time.

I was inspired to create this shop after I finished a really great series in 2021 (for inquiring minds, it was ACOTAR). Living in that world felt amazing, and I wasn't ready to give it up. In the midst of my usual post-book sads, I found myself drawn to clothing pieces that made me feel like I was a character in that book. It transformed mundane activities like buying groceries or running errands into adventures, because in my mind I was back in that magical universe again.

I have put all of my heart and soul into creating this store, and I hope it shows. I hope, too, that it attracts like-minded folks whose greatest wish is to live between the pages of a book. I'm so glad you are here, and hope we can all keep romanticizing our lives together, one whimsical outfit at a time.

-Li